Dit is een lijst met nuttige links, artikels en downloads voor wie wil werken aan digitale marketing op basis van het boek “Een Digitaal Marketing Plan in 100 Dagen”
Essentials:
(klik om de PDF te downloaden)
- Customer Journey
- Schema Digitaal Marketing Plan
Essentials:
(klik om de PDF te downloaden)
- Customer Journey
- Schema Digitaal Marketing Plan
Links:
7 https://search.google.com/test/mobile-friendly
8 https://mashable.com/2011/04/06/site-speed/
9 https://testmysite.withgoogle.com
8 https://mashable.com/2011/04/06/site-speed/
9 https://testmysite.withgoogle.com
17 https://www.vrt.be/vrtnws/nl/2014/02/04/facebook_is_mainstreamgewordeninvlaanderen-1-1861165/
18 https://www.facebook.com/groups/gs.club.vlaanderen/
18 https://www.facebook.com/groups/gs.club.vlaanderen/
23 buffer.com
28 Padiact.com
30 https://litmus.com/
31 http://www.emailstats.nl/definities-same-email-marketing-statistieken-standaard/
32 https://www.techradar.com/news/what-is-5g-everything-you-need-to-know
33 https://www.thinkwithgoogle.com/data/mobile-path-to-purchase-statistics/
34 https://www.slideshare.net/bertvanwassenhove/clipboards/dmp100
35 https://blog.prototypr.io/tablets-vs-smartphones-in-2018-what-are-the-key-differences-in-ux-and-user-behavior-a96db9f350f9
36 https://chatfuel.com/
37 https://www.youtube.com/watch?v=7d59O6cfaM0
38 https://www.prezly.com/
39 https://www.barco.com/en/news
40 https://www.redbullcontentpool.com/
41 https://contentmarketinginstitute.com
42 https://lvb.nl/2017/interview-aart-lensink/
43 www.debertjes.be
44 www.ilikemedia.be/top-topical-kalender/
45 https://open.spotify.com/track/6L5knGW68XjbUssat1oYPV?si=66NWV49JRGKmX0gctXZOeg
46 https://www.vidyard.com/
47 https://sezion.com/
48 https://storyxpress.co/
49 https://www.netflix.com/title/80988062
50 http://venturepublisher.com/blog/2014/01/06/de-9-verschillen-tussen-marketing-managers-en-startup-marketeers
51 https://data.stad.gent
52 https://airtable.com/templates/marketing/expqcJBnIeWOvxJX0/growth-experiments
53 www.zapier.com
54 IFTTT.com
55 https://sparktoro.com/blog/the-t-shaped-web-marketer/
56 https://www.whatmatters.com/
57 https://g.co/kgs/owdkGG (Wat is SaaS)
31 http://www.emailstats.nl/definities-same-email-marketing-statistieken-standaard/
32 https://www.techradar.com/news/what-is-5g-everything-you-need-to-know
33 https://www.thinkwithgoogle.com/data/mobile-path-to-purchase-statistics/
34 https://www.slideshare.net/bertvanwassenhove/clipboards/dmp100
35 https://blog.prototypr.io/tablets-vs-smartphones-in-2018-what-are-the-key-differences-in-ux-and-user-behavior-a96db9f350f9
36 https://chatfuel.com/
37 https://www.youtube.com/watch?v=7d59O6cfaM0
38 https://www.prezly.com/
39 https://www.barco.com/en/news
40 https://www.redbullcontentpool.com/
41 https://contentmarketinginstitute.com
42 https://lvb.nl/2017/interview-aart-lensink/
43 www.debertjes.be
44 www.ilikemedia.be/top-topical-kalender/
45 https://open.spotify.com/track/6L5knGW68XjbUssat1oYPV?si=66NWV49JRGKmX0gctXZOeg
46 https://www.vidyard.com/
47 https://sezion.com/
48 https://storyxpress.co/
49 https://www.netflix.com/title/80988062
50 http://venturepublisher.com/blog/2014/01/06/de-9-verschillen-tussen-marketing-managers-en-startup-marketeers
51 https://data.stad.gent
52 https://airtable.com/templates/marketing/expqcJBnIeWOvxJX0/growth-experiments
53 www.zapier.com
54 IFTTT.com
55 https://sparktoro.com/blog/the-t-shaped-web-marketer/
56 https://www.whatmatters.com/
57 https://g.co/kgs/owdkGG (Wat is SaaS)
Meer Downloads:
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Links:
Inleiding
- bvlg.blogspot.com/2016/12/belgian-social-media-monitor-december.html
- www.marketingfacts.nl/statistieken/detail/aantal-facebook-gebruikers
- techcrunch.com/2012/07/31/facebook-mobile-only/
- www.checkfacebook.com/
- gemiddeldgezien.nl/meer-gemiddelden/81-gemiddeld-aantal-facebook-vrienden
- www.monkeyshot.be
- www.llittlemissrobot.com
DEEL 1: STRATEGIE & CUSTOMER JOURNEY
Slimme vragen voor je begint
- www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
- en.wikipedia.org/wiki/The_Tipping_Point
- www.mckinsey.com/search?q=customer%20journey
- www.zeromomentoftruth.com
- community.microsoftadvertising.com/en/marketers-agencies/advertising/b/advertising/archive/2011/10/06/consumer-journey.aspx
- community.microsoftadvertising.com/en/marketers-agencies/advertising/b/advertising/archive/2012/06/20/consumer-decision-journey-pinpointing-missed-opportunities.aspx
DEEL 2: DE MEDIA of KANALEN
Heb ik nog wel een website nodig?
- search.google.com/test/mobile-friendly
- sitemanager.io
- mashable.com/2011/04/06/site-speed/
- testmysite.withgoogle.com
EXTRA
- www.marketingcharts.com/interactive/average-american-visits-115-domainsmonth-8151/
- www.nytimes.com/2009/06/14/magazine/14search-t.html
- www.retailtechnologyreview.com/absolutenm/templates/retail_critical.aspx
- www.virtuosimedia.com/business/marketing/how-to-plan-content-marketing-strategies-for-your-website
- www.convinceandconvert.com/social-media-strategy/planning-your-content-marketing-bricks-vs-feathers/
Zoekmachines zijn er om consumenten te helpen
- gs.statcounter.com
- www.woorank.com
- www.seositecheckup.com
- www.google.com/places
- www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
- www.zoekmachine-marketing-blog.com/19342/de-seo-basics-leren-in-10-minuten-google-probeert-het-met-een-video.html
- www.zeromomentoftruth.com
- developers.google.com/speed/pagespeed/insights/
- answerthepublic.com
Heeft mijn marketing wel sociale media nodig?
- www.bvlg.be
- www.slideshare.net/bertvanwassenhove/clipboards/dmp100
- www.empathica.com/infographic-us-consumer-usage-of-social-media-to-make-shopping-decisions
- www.vrt.be/vrtnws/nl/2014/02/04/facebook_is_mainstreamgewordeninvlaanderen-1-1861165/
- www.apestaartjaren.be/nieuws/download-het-onderzoeksrapport-van-apestaartjaren-5
- marketingland.com/edgerank-is-dead-facebooks-news-feed-algorithm-now-has-close-to-100k-weight-factors-55908
- dev.twitter.com/cards
- www.pinterest.com
- blog.gigya.com/trends-in-social-sharing-the-rise-of-pinterest/
- www.tumblr.com
- www.changers.com
- www.google.com/alerts
- hootsuite.com
- socialmediagovernance.com/policies/
- analytics.twitter.com
- en.wikipedia.org/wiki/Gross_rating_point
Meetbaar adverteren
Email is NIET dood
- www.padiact.com
- www.wisepops.com
- www.madmimi.com
- www.mailchimp.com
- www.campaignmonitor.com
- litmus.com
- economie.fgov.be/nl/publicaties/de-spamming-24-vragen
- www.acm.nl/nl/onderwerpen/telecommunicatie/internet/regels-voor-verzenders-van-e-mailberichten
- www.emailstats.nl/definities-same-email-marketing-statistieken-standaard
E-commerce
Altijd en overal online
- www.cnet.com.au/best-mobile-phones-of-2006-339272785.htm
- www.techradar.com/news/what-is-5g-everything-you-need-to-know
- www.thinkwithgoogle.com/data/mobile-path-to-purchase-statistics
- blog.prototypr.io/tablets-vs-smartphones-in-2018-what-are-the-key-differences-in-ux-and-user-behavior-a96db9f350f9
- www.getelastic.com/how-we-use-the-mobile-web-infographic
- www.mobilephoneemulator.com
- www.readwriteweb.com/archives/facebook_mobile_usage_set_to_explode.php
Digitaal Innoveren
DEEL 3: DE BOODSCHAP
Content Marketing
- contentmarketinginstitute.com
- www.buyerpersona.com
- www.debertjes.be
- www.ilikemedia.be/top-topical-kalender
- en.wikipedia.org/wiki/The_Revolution_Will_Not_Be_Televised
https://open.spotify.com/track/6L5knGW68XjbUssat1oYPV?si=66NWV49JRGKmX0gctXZOeg - www.youtube.com/user/NikkieTutorials
- www.youtube.com/watch?v=CER06i-qvyo (Chevy Runs Deep)
- www.youtube.com/watch?time_continue=30&v=sKooka6Q4Ts (Tomorrowland TV)
- www.youtube.com/channel/UCs-vWZu3t2ky3oImX83S_2Q (4WD Action)
- https://www.youtube.com/channel/UCdim5WaeqfVWhbHMdG0pfBA (Bert over Ondernemen en Innovatie)
- https://www.vidyard.com/
- https://sezion.com/
- https://storyxpress.co/
- https://www.netflix.com/title/80988062 (Bandersnatch interactieve film)
DEEL 4: DE METHODE
MARKETINGTECHNIEKEN VOOR STARTUPS EN GROEIBEDRIJVEN (Groei Marketing)
- venturepublisher.com/blog/2014/01/06/de-9-verschillen-tussen-marketing-managers-en-startup-marketeers
- data.stad.gent
- airtable.com/templates/marketing/expqcJBnIeWOvxJX0/growth-experiments
- medium.com/growth-and-scaling-of-startups/e165af40ea57
- nl.wikipedia.org/wiki/Big_data